Peer Group Benchmarks

App Analytics is a segment within App Store Connect that is solely focused on measuring the performance of iOS apps. It offers insights on how users interact with the app, providing crucial data on user engagement, retention, conversion rates, and revenue. To fully comprehend your app's performance and develop an effective app growth strategy, it's essential to know and analyze the key metrics. With Apple App Analytics, mobile app developers can gain insights into the number of app downloads, user retention rates, frequency of app usage, and the amount of money spent on in-app purchases. This data can guide developers in making informed decisions that can enhance their app's performance, user experience, and revenue generation.

App retention refers to the capacity of an application to sustain users' engagement and activity for a specified duration after they have downloaded and installed it on their devices. It gauges the proportion of users who revisit the app after their initial download and reuse it. Essentially, app retention is an indicator of user loyalty and demonstrates the app's ability to deliver a positive user experience and satisfy user requirements over time. Retention rates are typically measured on Day 1, Day 7, and Day 30. High app retention rates are critical for the success of an app because they suggest that users perceive value in the app and are inclined to continue using it in the future.

Mobile app conversion rate (CR or CVR) is the percentage of users who achieve a specific goal within the app, such as making a purchase, creating an account, subscribing to a service, or completing a survey. Conversion rates are an important metric for mobile app developers and marketers as they indicate the effectiveness of the app in driving user engagement and achieving business goals. A higher conversion rate typically means that the app is successfully guiding users towards the desired action, while a lower conversion rate may indicate that there are issues with the user experience or the app's marketing strategy.

The percentage of users who stop using your mobile app over a specific time period. Churn rate is the inverse of retention rate and serves as a critical health indicator for any app business. For subscription apps, tracking churn is essential since even small reductions in churn can significantly impact revenue and customer lifetime value (LTV). Churn rate, also known as attrition rate, measures the percentage of users who stop using your mobile app over a specific period. In the context of mobile applications, churn represents users who disengage from your app—whether they uninstall it completely, cancel their subscription, or simply stop opening and interacting with it.

App Store Optimization (ASO) is the process of improving the visibility and conversion rate of a mobile app within app store search results and browse pages. ASO encompasses keyword research and optimization of app metadata — including the app title, subtitle, keyword field, and description — as well as optimizing visual assets like the app icon, screenshots, and preview videos. The goal is to increase organic discovery so that more users find and install the app without paid advertising. ASO also includes ongoing efforts like localizing listings for different markets, encouraging positive reviews, and monitoring category rankings. For subscription apps, ASO directly impacts customer acquisition cost (CAC), since higher organic visibility means a greater share of installs come at zero marginal cost. Effective ASO requires treating the app store listing like a conversion funnel: first capturing impressions through keyword relevance, then converting those impressions into page views through compelling icons and titles, and finally converting page views into installs through persuasive screenshots, descriptions, and social proof.