How Much Are You Paying the App Store?
Subscription apps lose 15–30% of every dollar to Apple. Calculate your real cost — and see how much you could keep.
Monthly Recurring Revenue (MRR)
Drag the slider or click the value to type a custom amount
Subscription Age
Apple reduces its cut to 15% after a subscriber's first year
You could save
$72,000/year
That's $216,000 back in your pocket over 3 years
Start capturing more revenue with web-based billing
Book a DemoFee rates as of 2025. Apple's policies are subject to change.
What Apple Costs You
See how Apple's commission impacts your bottom line at your current revenue.
Apple's Annual Cut
$90,000
per year to Apple
Effective Fee Rate
15%
Small BusinessApple's commission rate
Your Revenue After Fees
$510,000
annual take-home
Web2App: Convert Before the App Store
Turn your ad traffic into paying subscribers before they ever reach the App Store.
1. Ad Click
User clicks on your ad on Meta, TikTok, or Google.
2. Web Funnel
They land on a personalized onboarding flow.
3. Web Paywall
They subscribe via Stripe or Paddle. No 30% App Store Fee.
4. Download App
They download your app, already subscribed.
Stop Leaving Money on the Table
Every day you run 100% of revenue through Apple, you lose 15-30% of it. Zellify gives you the tools to take back control.
Funnel Builder
Launch conversion-optimized web funnels in minutes. No developers, no App Store review, no waiting.
Marketing Attribution
Get real conversion data flowing back to Meta, TikTok, and Google. Know exactly which ads drive revenue.
A/B Testing
Test prices, offers, and paywalls instantly. Ship changes in seconds, not weeks.
Analytics
See unit economics by campaign, channel, and creative in real time. Stop guessing, start scaling.
Join the subscription apps already keeping more of what they earn.
Book a DemoHow Apple's App Store Fees Have Evolved
A timeline of the key policy changes that shaped the App Store economy.
2008
App Store Launches
Apple launches the App Store with a flat 30% commission on all app and in-app purchases.
2016
Year 2+ Subscription Discount
Apple introduces a reduced 15% rate for auto-renewing subscriptions after the first year.
2020
Small Business Program
Developers earning under $1M/year qualify for a 15% commission rate instead of 30%.
2021
Epic v. Apple Ruling
A federal court rules that apps can inform users about external payment methods.
2022
Reader App Exception
"Reader" apps like Netflix and Spotify are allowed to link directly to their websites for sign-up.
2024
EU DMA Enforcement
The EU Digital Markets Act forces Apple to allow alternative payment systems and app marketplaces in the EU.
2024
US Anti-Steering Order
US court enforces anti-steering provisions: apps can now link to web-based purchases.
2025
15% External Link Rate
Apple reduces its commission to 15% for purchases made via external links, with conditions.
Frequently asked questions
Everything you need to know about App Store fees and web billing.
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