Hybrid Monetization

Subscription revenue refers to the income generated from a recurring payment model, where users pay a regular fee, often on a monthly or yearly basis, to access premium features, content, or services within the app.

In-app subscriptions are a payment model in which users are charged on a recurring basis in exchange for access to premium content, exclusive features, or services. They are frequently used by developers as a way to monetize their apps by providing users with ad-free experiences or exclusive content.

An offerwall is an in-app advertising format that presents users with a list of tasks or offers they can complete in exchange for virtual rewards, such as in-game currency, premium features, or other in-app benefits.

A paywall functions as a digital blockade that restricts users from accessing certain content or services until they have paid a fee or subscribed to a service. For mobile app developers, paywalls present an opportunity to showcase the value of their product and address any concerns that potential subscribers may have.

ARPU stands for Average Revenue per User, and it refers to the average amount of revenue an app generates from each active user. App growth teams that develop subscription or revenue-driven apps often include ARPU as a key performance indicator to measure their financial success. By calculating ARPU, you can determine the average amount of money you earn from each user. While ARPU takes into account the revenue earned from both paying and non-paying users, there is another similar metric used specifically for subscription-based apps. This metric is known as ARPPU (Average Revenue per Paying User), which only considers the revenue generated by users who have made a payment.