Mailchimp Integration

You can now automatically add email leads from your funnels to a Mailchimp audience. When a user submits their email in a funnel, they are added to your specified audience as a subscribed contact.

What gets synced

When an email is captured, Zellify adds the contact to your Mailchimp audience and tags them with conversion_status: unconverted. All quiz and form responses from the funnel are synced as merge fields on the subscriber profile, so you can personalize emails and segment contacts based on funnel answers.

When a payment is completed, the conversion_status is updated to reflect that the user converted. This makes it easy to build segments of unconverted leads and target them with follow-up campaigns or offers.

Per-campaign configuration

Audience syncing is configured per campaign, so you can route leads from different funnels into different Mailchimp audiences.

To enable it, open a campaign in the dashboard, go to Campaign Settings, toggle on "Sync email leads to Mailchimp", and enter your Mailchimp Audience ID.

Getting set up

Go to Settings > Integrations, find Mailchimp, enter your API key and server prefix, and toggle it on.

For the full setup guide, check out the Mailchimp integration docs.

Feedback

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