You can now create A/B tests directly inside the funnel builder. Hover over any connection in the flow editor, click "Add A/B Test", and split traffic between multiple pages right there.
This is useful for quickly testing different starting pages, paywalls, or any step in your funnel without creating a separate funnel. Pick which pages to include as variants, set the traffic weight for each one, and you're running a test.
Each variant gets a colored percentage bar so you can see the distribution at a glance. Weights can be adjusted with a slider or typed in directly. When you add or remove a variant, weights are automatically redistributed.
Visitors are always routed to the same variant on return visits, so your test results stay clean. Entry-level tests use a cookie, and mid-funnel tests persist to localStorage.
Since each variant points to a different page, all data flows through the existing analytics. You can see how each variant performs using your normal funnel stats.
This is separate from campaign-level A/B testing, which tests entirely different funnels against each other. In-funnel experiments are for smaller, faster iterations within a single funnel.
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